A mission statement is a short statement of why a business exists; what its overall goal is; identifying the purpose […]
A Positioning Statement is a distillation of what your business does and for whom and is comprised of 4 parts; […]
A common problem with businesses is they don’t know how to talk about their brand to others. They are at […]
Graphic design is a tricky discipline to understand because of all the subtle nuances and psychology that goes into creating […]
In some ways traditional advertising is dead. Technology has given us Social Media and for the first time in history […]
Red hot! Red is associated with warmth, excitement, stimulation, energy, strength, power and physical courage. Red’s symbolic meanings include: life, […]
In colour psychology, grey represents neutrality and balance giving it a sense of calm. Its meaning likely comes from being […]
If fun, speed, and low cost are important factors to your customers, you may consider yellow as a principal colour […]
In branding purple is often associated with wisdom, dignity, independence and creativity. It invokes a feeling of mystery and magic […]
Green in Branding is used to convey prestige and wealth – “let’s see the colour of your money!” Associated with […]