👃 Have you considered choosing a scent to propel your branding story?

For the food industry, scent – the smell of baked goods, fresh produce etc is a direct way of enticing new custom.

👃 Have you created the right olfactory sensation for customers considering your services?

Whether an alpine spritz, or the smell of new leather or more complex smells that reek of expensive luxury – these scented sensations will add to creating that all important first impression that linger in the memory as positive reasons to return.

👃 Have you considered how a particular smell draws custom to your business?

Because we remember scents in a deeper way, triggering powerful emotions in us, the right scent will evoke positive memories, while the wrong smell may act as a detriment to your brand.

The last thing you want to smell coming up to a reception desk is staleness – how can we invigorate that first time welcome?

Experiencing a brand is an immersive experience and we make slight decisions about how we perceive a brand at each touch point – don’t let how you smell let you down!

If you want to explore how to expand your branding story, please reach out.

#branding #brandingstrategy #identity #storytelling #helixdesign