In branding purple is often associated with wisdom, dignity, independence and creativity. It invokes a feeling of mystery and magic as well as spirituality. Purple is also associated with royalty, and wealth.
Light purple leans towards a more feminine energy, where bright purple lurches toward richness and power.
There’s a feeling of extravagance and luxury surrounding the colour purple.
On the flip side, purple is associated with decadence, conceit, and pomposity. Purple is also a colour of mourning.
What are your feelings about the colour purple?
Do you use colour as a way to influence outcomes?
Let’s talk about colour.
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