With text to image tools such as ‘Midjourney’, by writing a simple sentence, vast intricate landscapes can be created, with multiple versions, of work that would have traditionally taken hours to create.

Logos can also be made in moments using AI such as ‘Smashinglogo’ Simply key in the name of the company and a strap line, choose from a comprehensive list of its preferred attributes that need to be incorporated – choose some colours and voila – multiple versions of your logo appear. We’re talking moments!

AI also includes copywriting – BuzzSumo/ Anyword or the like can generate social media posts, articles and essays in a jiffy – all this to save us time – but at what cost?

One might say that the tools one uses are only as good as the person using them – but so many of these tools prompt the user to make good decisions along the way making them pretty foolproof – and because multiple versions are produced, tweaking and refining becomes an easier process.

Are you encouraged to work with AI, and from a cost point of view, prefer that, to working with a professional creator?

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