DO : Try to provide real value

Conjure an image of your perfect customer and think – what do they like? What different types of information might they be interested in? It doesn’t have to directly relate to your business or product, it just needs to be interesting to your audience.

Remember, although these people are on social media, it doesn’t necessarily mean they want to buy something. So, try to engage with them and hold their attention so that when they are ready to buy, your brand or service is at the top of their list.

DON’T : Neglect Your Followers

Remember that we are in business to offer service and the consequences of ignoring your customers on social media is high. 97% of potential customers are affected by other customers’ comments on your page.

Interestingly, a further 88% of consumers report being less likely to buy from you after seeing unanswered questions on your profile or post feed.

Engaging with your followers and providing good customer service is what ultimately builds trust in a brand. And trust is key to making sales.

DON’T : Get Defensive Towards Negativity

If you receive a negative comment or negative review, you may instinctively want to respond defensively. While you should respond to every comment, good or bad, be reasonable. Remember – your replies to both good and bad feedback are not just a response to that individual person, they are publicly displaying your integrity and customer service, and is there to be seen by all.

DO : Engage with Your Audience


Always respond and monitor post engagement when building your brand profile.
Plus, social media is a two-way street; if you want people to continue to follow and engage with your content, you need to show them some love by engaging and following back.

It’s not only a great way to get to know your audience better, and tailor your content to suit going forward. You might even get a chance to start a conversation.

Good luck and be kind!

#branding #storytelling #socialmedia