WHY IS IT IMPORTANT A BUSINESS SHOULD HAVE A MISSION STATEMENT?

A mission statement is a short statement of why a business exists; what its overall goal is; identifying the purpose of its operations and what kind of product or service it provides; its primary customers or market and where it operates.

Companies use mission statements to unify their efforts of all employees toward a long-term goal.

The benefits of having a mission statement are many. A mission statement helps to create an identity, it can attract the right talent to you, it is a guide to the culture you want to positively encourage in the business. It helps explain the purpose of a business. A clearly defined mission can improve performance and build a sense of community. It communicates what your preferred future looks like. It can align values and behaviours and encourage critical thinking to power growth.

A mission statement should be concise and efficient in its ability to express big ideas without losing someone's attention.

A good mission statement should be: Persuasive, encouraging, strategic, achievable and unique.

A purposeful mission should influence how you actually do business every day.

When was the last time you reviewed your mission statement and how relevant is it to the way you do business now?

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