Time for a Spring Clean?

For businesses wishing to remain ahead of the game, a regular and up close look at both how the business looks and how the business is performing in the eyes of its customers is essential to maintain a strong and well coordinated brand.

A DESIGN AUDIT will analyse all the design elements used by the business. Its main purpose will be to measure how consistent the brand is expressed across all the channels in which it appears. For instance – does the logo and brand colours work consistently across print and online environments? Have the fonts changed for some reason?

The purpose of a BRAND AUDIT is to ascertain how your business is performing for your customers. It offers you the following benefits: Helps you to determine the positioning of your business and to plan corrective strategies. Empowers you to discover the strengths and weaknesses of your business.

If you haven’t conducted either a design or brand audit for a while and would like some help getting started please feel free to contact me.

Where business survives on its reputation and authentic communication with its customers the only way to stand out from your competitors is through ‘differentiation. And what is it that differentiates your business from others? Brand!

#marketing #audit