SUSTAINABILITY IN BUSINESS
Why is Sustainability important for Brands?
A good product is no longer enough to be a hit with customers, customers are increasingly looking for brands that align with their values.
So, how can you show your Sustainability values?
When brands adopt Sustainability as a business principle, their actions, drive marketing, as people want to be associated with brands that are doing good and making the world a better place.
By telling your customers how your sustainability actions are measurable and how they contribute to saving money and resources deepen the emotional connection between the brand, the environment and the customer.
According to McKinsey & Co, “nearly 3,000 employees said the strongest motivating factors to adopting a sustainable mindset are to align with a company’s goals, missions, or values; build, maintain, or improve reputation; meet customer’s expectations; and develop new growth opportunities.”
A sustainable brand is one that has successfully integrated environmental, economic and social issues into its business operations.
Do you seek out businesses that have a strong Sustainability strategy?
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