PURPLE? a colour conversation

In branding purple is often associated with wisdom, dignity, independence and creativity. It invokes a feeling of mystery and magic as well as spirituality. Purple is also associated with royalty, and wealth. 

Light purple leans towards a more feminine energy, where bright purple lurches toward richness and power.

There’s a feeling of extravagance and luxury surrounding the colour purple.

On the flip side, purple is associated with decadence, conceit, and pomposity. Purple is also a colour of mourning.

What are your feelings about the colour purple?

Do you use colour as a way to influence outcomes?

Let's talk about colour.

#branding #marketing #colour #storytelling #sme