IT’S TRUE – the more EXPENSIVE it is, the BETTER it is!

According to research carried out in a collaboration with The University of Bonn and Insead Business School they were able to prove that participants believed that the same wine tasted better when it was labelled with a higher price tag.

They discovered that the decision making and motivation centres in the brain play a lead role for these price biases to happen.

When the price of the wine was seen as higher, the pleasure and quality of taste in the wine was perceived as greater, even though there was no difference between the two wines.

Perception is at the core of branding. How can we help you to persuade your customers of the value of your brand?

#perception #branding #brandingcompany