INFOGRAPHICS!

“In our mobile world, infographics are more than simply an effective way of sharing data-heavy information. They are becoming the go-to tool for rapid insight communication” Jennifer Chico

Information graphics, charts, tables, and diagrams are instrumental in showing off branded elements.

A consistent application of core visual properties, such as brand colour and typeface, forms an immediate association with your business when relating data and ensures that presentations are clear and unified with your brand.

Information graphics aid in simplifying often complex ideas and though, bar, line and pie charts are still effective, they have a limited amount of personality, correlating to a limited degree of differentiation. Brands are increasingly turning to iconography for data representation – using easily recognisable objects to convert workday information into engaging stories.

Do you have an in-house language for use in your information graphics?

#infographics #branding #identitydesign