DO I NEED A BRAND REFRESH OR A FULL REBRAND?

There are two types of rebranding exercise a company might consider.

A brand refresh is an evolution of your brand that keeps it fresh and redirects it to communicate better with your target audience.

A full rebrand is a start from scratch exercise when you feel that what you have just isn’t fit for purpose.

It’s important to choose what type of rebrand your company needs rather than how much time it might take.

While a refresh re-stimulates visual and adapted design to reengage services and products to a changing market place, a full rebrand is a better solution if your business has undergone organisational change, that requires a new identity or that there are new products and services so that all elements, internal and external must be designed according to a new scheme.

If you would like to know what you need to consider before committing to a rebrand, please reach out to me for a conversation.

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