BLUE? a colour conversation

Blue is cool, corporate, of men in suits, of tranquility and masculine?

Or is it?

It's often unwise to suggest a long list of affirmative suggestions to a colour when designing for a client where we know that variations within a colour will conjure up images that are contrary.

A blue that is close to a fantastic Summer sky, tranquil, lazy, of hot days on the beach, toes tracing the ripples in a sun dappled stream. Blue can be associated with comfort and play.

If blue begins to approach the electric blue of flame, then the colour takes on a completely different personality – dynamic, attention grabbing, dangerous and sharing qualities associated with reds.

If you use BLUE in your brand, what blue are you using and what associations are you hoping to suggest as to its identity and how that reflects your business?

#colour #branding #storytelling